Amazon Alexa Accessibility Hub
A More Accessible Space
In September of 2022 the Amazon Alexa Accessibility Hub launched an updated site in order to better serve any Amazon customer seeking more information about devices accessibility features and services in a meaningful, helpful and inviting space. And, to empower it’s customers to make purchasing decisions that supports living more a more independent life.
As the lead Creative Director on the Device Brand Studio team, I oversaw the design rehaul of the entire A11y site, selection of all imagery, image color correction to create a more cohesive experience and launch marketing creative.
On top of the full-site redesign, the launch campaign also featured ten unique videos that are woven throughout the hub pages. The videos share different ways in which Amazon’s devices can impact people’s lives.
Brand Studio Team
PRINCIPAL CREATIVE : Darryl Mascarenhas
ACCESSIBILITY DIRECTOR : Elodie Fichet
CREATIVE DIRECTOR + DESIGN : Alexis Ames
ART DIRECTOR + DESIGN : Octavio Longatti Netto
CONTENT STRATEGIST : Billy Goodman
ACD & COPYWRITER : Paul Bartow
PROGRAM MANAGER : Julie Pye
Video & Editorial Team
CREATIVE DIRECTOR EDIT : David Viau
EDITORS : Ethan Erickson & Felipe Marmolejo