Chain 101 Film
Chain, a San Francisco based technology company that builds cryptographic ledgers for financial services needed an educational and friendly facing film that would help explain their technology and offerings.
They had a great established brand, including their logo, fonts, palette and some iconography. I developed concepts that used their foundation to bring the idea and messaging of this explainer video to life. This was such a collaborative effort with the Chain Clients as they were super open on how to visually depict the concepts. The world that was built was fun, yet informative and allowed Chain to interact with their clients in a new and more personal way.
CREATIVE DIRECTION, CONCEPT + DESIGN : Alexis Ames
COO + PRINCIPAL : Scott Matz
PRODUCER : Javier Gonzales
ANIMATION : Ken Kreugger + Keith Endow