In 2016 MSG wanted to rebrand their sports package and create a cohesive look across their broad portfolio of local sports teams. They wanted a cleaner, more modern look and to depart from a world so typically dominated by overly complicated 3D graphics. The final system that was chosen and developed harkened to their previous package by keeping an angular line in tact.
I developed a package that worked across the board for all of their teams; basketball, hockey and soccer. The toolkits provided ample flexibility and options for each team and franchise.
PRINCIPALS : David Herbruck + Beat Baudenbacher
CREATIVE DIRECTION + DESIGN : Alexis Ames
Animators : David Conklin
Created at Loyalkaspar
---- Early Development ----