NETFLIX UI VALUE PROPOSITIONS
Netflix ‘Our Story’
In 2017 Netflix was opening their market to hundreds of other countries and they were looking for fun ways in which to get the messaging as well as the purchase options out to new viewers. This project took value proposition messaging that Netflix had developed internally and paired it with unique designs to systematize and sell that information. The following are two of five concepts that I designed. The first staying true to the Netflix brand in which I developed an arrow that tied into the logo for further navigation and brand development. And, the second a brighter, lighter and more playful idea that used hand-crafted icongraphy to help showcase their messaging. They eneded up asking us to develop the second idea for final delivery!
In 2017 Netflix was opening their market to hundreds of other countries and they were looking for fun ways in which to get the messaging as well as the purchase options out to new viewers. This project took value proposition messaging that Netflix had developed internally and paired it with unique designs to systematize and sell that information. The following are two of five concepts that I designed. The first staying true to the Netflix brand in which I developed an arrow that tied into the logo for further navigation and brand development. And, the second a brighter, lighter and more playful idea that used hand-crafted icongraphy to help showcase their messaging. They eneded up asking us to develop the second idea for final delivery!
CREATIVE DIRECTION, CONCEPT + DESIGN : Alexis Ames
COO + PRINCIPAL : Scott Matz
PRODUCER : Dino D’Adamo
ANIMATION : Kenneth Krueger
Created at Thornberg and Forester
Alexis Ames ___ ©2024___ Portland, OR ︎