T0PIC DIGITAL REBRAND + TOOLKIT

Topic / First Look Media 

Topic was undergoing a brand refresh and reached out for help developing the motion and digital portions of their new brand. Maggie Tsao had developed and designed the new logo and framing system for the brand, along with the print and hero brand look. From those initial design assets and parameters I developed the motion and digital toolkit. The Topic brand needed an extensive toolkit that would cover promotional elements for their video conent online, as well as socially. Thornberg created one of the best toolkits out there to make this a smooth and wonderful tool to build out the motion assets. This is only a small snapshot of the entire look that was developed. 

COO + PRINCIPAL : Scott Matz   
CREATIVE DIRECTION + DESIGN of MOTION : Alexis Ames
CREATIVE DIRECTION + DESIGN of BRAND & PRINT : Maggie Tsao
PRODUCER : Javier Gonzales
SOUND DESIGN : Joel Pickard 
ANIMATION : Andy Cheung

Created at Thornberg and Forester