https://alexisames.com Alexis Ames Sat, 24 Jan 2026 23:51:08 +0000 https://alexisames.com en https://alexisames.com/Home Tue, 28 May 2019 15:41:31 +0000 Alexis Ames https://alexisames.com/Home https://alexisames.com/WNBA Fri, 23 May 2025 16:32:06 +0000 Alexis Ames https://alexisames.com/WNBA THE WNBA 30th ANNIVERSARY Welcome To The Next Thirty. The Women’s National Basketball Association was founded in 1996 and has had an incredible thirty year journey since. To celebrate this momentous occasion in 2026 — the WNBA needed a logo to timestamp this moment of women’s sport and culture. <img width="1260" height="590" width_o="1260" height_o="590" data-src="https://freight.cargo.site/t/original/i/bcabfe000edf4ffd79047cf00e0c74e9d2c085c8e636fa06ea065589b9f34b18/WNBA_30THANNIV_LOGO_HERO_CORE1_RGB.png" data-mid="233612585" border="0" src="https://freight.cargo.site/w/1000/i/bcabfe000edf4ffd79047cf00e0c74e9d2c085c8e636fa06ea065589b9f34b18/WNBA_30THANNIV_LOGO_HERO_CORE1_RGB.png" /> ︎︎ At Sibling Rivalry we were tasked with creating a logo identity that needed to include the number ’30,’ the WNBA Logowoman and the WNBA wordmark. The identity needed to celebrate not only the legacy of the prior thirty years - but look to the future of the league and encompass the women’s accomplishments both on and off the court. To accompany the logo we created a visual system and toolkit that would allow the WNBA to promote this celebration from a 360° approach. <img width="4500" height="2438" width_o="4500" height_o="2438" data-src="https://freight.cargo.site/t/original/i/902f98bd4506b89cf83af788cacc4663c63d81d30af4907ebef246d8c3227068/WNBA_Thirsty_Wildposting.png" data-mid="247104065" border="0" src="https://freight.cargo.site/w/1000/i/902f98bd4506b89cf83af788cacc4663c63d81d30af4907ebef246d8c3227068/WNBA_Thirsty_Wildposting.png" /> The final “Thirty" wordmark is simple yet bold—a symbol that speaks to the WNBA's evolution over three defining decades. The wordmark is more than just a logo. It’s a statement. The Logowoman rises above the height of the logo, visually breaking out of the confines of "THIRTY" and representing the WNBA’s legacy of defying limits and creating new spaces for greatness. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/22bc45612618eee3a301b672ed162980ef8d473fdc6d114a28c7a8a3fbe422ed/250206_WNBA_30_Logo_16x9_Thirty_Graphic_BLK.gif" data-mid="233783531" border="0" src="https://freight.cargo.site/w/1000/i/22bc45612618eee3a301b672ed162980ef8d473fdc6d114a28c7a8a3fbe422ed/250206_WNBA_30_Logo_16x9_Thirty_Graphic_BLK.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3e0da9ae460cbddd5d2b1c4272f24614bdcdb239e4ea9596fa37653a1620dd97/16x9_1.png" data-mid="247096992" border="0" src="https://freight.cargo.site/w/1000/i/3e0da9ae460cbddd5d2b1c4272f24614bdcdb239e4ea9596fa37653a1620dd97/16x9_1.png" /> <img width="1098" height="1098" width_o="1098" height_o="1098" data-src="https://freight.cargo.site/t/original/i/16d1e38d0f446d44936a344668cec94307250fa7ad80f74fb6004c6063dac705/Hoodie.jpg" data-mid="247097117" border="0" src="https://freight.cargo.site/w/1000/i/16d1e38d0f446d44936a344668cec94307250fa7ad80f74fb6004c6063dac705/Hoodie.jpg" /> <img width="1098" height="1098" width_o="1098" height_o="1098" data-src="https://freight.cargo.site/t/original/i/5acf9058d59ec352bc1d97a510bbeb708856fe4ab78abb3e4d3559d1a2e480a9/1x1_1.png" data-mid="247097010" border="0" src="https://freight.cargo.site/w/1000/i/5acf9058d59ec352bc1d97a510bbeb708856fe4ab78abb3e4d3559d1a2e480a9/1x1_1.png" /> <img width="1098" height="1098" width_o="1098" height_o="1098" data-src="https://freight.cargo.site/t/original/i/be3a3ea02fc38831eea54a10cf99ee05a56456edec1afc58453fe158b586eb53/HoodieB.png" data-mid="247104346" border="0" src="https://freight.cargo.site/w/1000/i/be3a3ea02fc38831eea54a10cf99ee05a56456edec1afc58453fe158b586eb53/HoodieB.png" /> ︎The brand system was designed to flex across a wide range of applications. The brand toolkit included brand color and typography layouts and rules, and parameters for different styles of photography.&nbsp; It seamlessly integrates into OOH campaigns, exhibits, and even apparel, maintaining consistency and adaptability. <img width="1900" height="945" width_o="1900" height_o="945" data-src="https://freight.cargo.site/t/original/i/ce56d26256974a4ea1113af6116db14a4a9a65996b1044a441130b81f10181b6/1x1.png" data-mid="247097211" border="0" src="https://freight.cargo.site/w/1000/i/ce56d26256974a4ea1113af6116db14a4a9a65996b1044a441130b81f10181b6/1x1.png" /> <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1230e88b860fac8158bdab21c781460a06e7ae179ab9d4848ff91322af42735e/Jumbotron-1.png" data-mid="247097226" border="0" src="https://freight.cargo.site/w/1000/i/1230e88b860fac8158bdab21c781460a06e7ae179ab9d4848ff91322af42735e/Jumbotron-1.png" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="https://freight.cargo.site/t/original/i/dd25640a929b4e427dca1ecef6c875037f1420abeef418ba85cceb1f7b5d069b/CaseStudy_Basketball_Court_02.jpg" data-mid="233787547" border="0" src="https://freight.cargo.site/w/1000/i/dd25640a929b4e427dca1ecef6c875037f1420abeef418ba85cceb1f7b5d069b/CaseStudy_Basketball_Court_02.jpg" /> <img width="2500" height="3125" width_o="2500" height_o="3125" data-src="//freight.cargo.site/t/original/i/a0ef7a8873309c5ecc1e67e84f646322c6f832875ff9e467967557c9005d6e9c/CaseStudy_Basketball_Court_02.jpg" data-mid="233787152" border="0" style="width: 481.837px; height: 602.296px; display: none;"> <img width="1047" height="1300" width_o="1047" height_o="1300" data-src="https://freight.cargo.site/t/original/i/debe745e28743aeb08ac520c5211c7018d1d87099bcad568499db45458f0fed7/weavy-Gemini-3-Nano-Banana-Pro-2026-01-23-at-11.43.34-1.png" data-mid="247097234" border="0" src="https://freight.cargo.site/w/1000/i/debe745e28743aeb08ac520c5211c7018d1d87099bcad568499db45458f0fed7/weavy-Gemini-3-Nano-Banana-Pro-2026-01-23-at-11.43.34-1.png" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/1231956861dbf37d567f011d7fdb9da7697260b0598158f20fe0a79c75f1ac9d/MM_UrbanPoster_UP-G-04.png" data-mid="247099497" border="0" src="https://freight.cargo.site/w/1000/i/1231956861dbf37d567f011d7fdb9da7697260b0598158f20fe0a79c75f1ac9d/MM_UrbanPoster_UP-G-04.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/50c9b2c83c73f2ebce1407067bb410f27b9cec0ae380ccb7d49b44d80a3a16d2/CaseStudy_Social_Comp.png" data-mid="247102234" border="0" src="https://freight.cargo.site/w/1000/i/50c9b2c83c73f2ebce1407067bb410f27b9cec0ae380ccb7d49b44d80a3a16d2/CaseStudy_Social_Comp.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/834a07c3b28a98951f8d3af77ba1a6590d35f840896312a175f4e76987d91129/WNBA_30THANNIV_TOOLKIT_PROMOFRAMES_CORE_010_1_comp.gif" data-mid="233802809" border="0" src="https://freight.cargo.site/w/1000/i/834a07c3b28a98951f8d3af77ba1a6590d35f840896312a175f4e76987d91129/WNBA_30THANNIV_TOOLKIT_PROMOFRAMES_CORE_010_1_comp.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/494d21d6ac5ba59e7f59ab38a09baead5c0e22104be25c5741977730a4d6a7e8/WNBA_30th_LongSleeve5-Open-Arms-Front-1.png" data-mid="233804419" border="0" src="https://freight.cargo.site/w/1000/i/494d21d6ac5ba59e7f59ab38a09baead5c0e22104be25c5741977730a4d6a7e8/WNBA_30th_LongSleeve5-Open-Arms-Front-1.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25370cf8d87c004e61291dca856c1a653f12236aa653c2a686e355f17ab4f3b1/WNBA_30th_Koozie-2.png" data-mid="233804511" border="0" src="https://freight.cargo.site/w/1000/i/25370cf8d87c004e61291dca856c1a653f12236aa653c2a686e355f17ab4f3b1/WNBA_30th_Koozie-2.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/52496c0153b26a71fa8d70c974b8b34dcec68240c0da524914fc32a4d25f4de0/WNBA_30THANNIV_TOOLKIT_PROMOFRAMES_CORE_006_1_comp.gif" data-mid="233803542" border="0" src="https://freight.cargo.site/w/1000/i/52496c0153b26a71fa8d70c974b8b34dcec68240c0da524914fc32a4d25f4de0/WNBA_30THANNIV_TOOLKIT_PROMOFRAMES_CORE_006_1_comp.gif" /> <img width="697" height="861" width_o="697" height_o="861" data-src="https://freight.cargo.site/t/original/i/192d5e1301ee9c9c7305667b027aa0767bb64bc2bf34b9bdebcf6f5fbdf28ec1/NBA2.png" data-mid="247103887" border="0" src="https://freight.cargo.site/w/697/i/192d5e1301ee9c9c7305667b027aa0767bb64bc2bf34b9bdebcf6f5fbdf28ec1/NBA2.png" /> <img width="697" height="861" width_o="697" height_o="861" data-src="https://freight.cargo.site/t/original/i/3148c816ca8e1ca6f4681af588dd20f400bd977df61e0ecc89558357ce87d3df/NBA4.png" data-mid="247104047" border="0" src="https://freight.cargo.site/w/697/i/3148c816ca8e1ca6f4681af588dd20f400bd977df61e0ecc89558357ce87d3df/NBA4.png" /> <img width="697" height="861" width_o="697" height_o="861" data-src="https://freight.cargo.site/t/original/i/66ff9a571859d5196671f48bdf145e09c4735fe014dd3fdc5bf07798d8f543b0/NBA3.png" data-mid="247103888" border="0" src="https://freight.cargo.site/w/697/i/66ff9a571859d5196671f48bdf145e09c4735fe014dd3fdc5bf07798d8f543b0/NBA3.png" /> ︎︎︎ On Friday April, 9th and throughout the entire weekend, the NBA teams all wore and revealed the WNBA 30th Anniversary logo during warm ups and court entry – spotlighting the league’s accelerating momentum ahead of the 2026 season tip-off on Friday, May 8th. *These photos are from and licensed by the NBA and are for reference of the campaign only. All rights reserved. <img width="1946" height="1946" width_o="1946" height_o="1946" data-src="https://freight.cargo.site/t/original/i/cc06b6741588f8e18e352e5cf8af1296020120e1aa44b1e43a4eff0219bb92c1/PortlandShirt_2.png" data-mid="247204659" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/cc06b6741588f8e18e352e5cf8af1296020120e1aa44b1e43a4eff0219bb92c1/PortlandShirt_2.png" /> <img width="1789" height="1193" width_o="1789" height_o="1193" data-src="https://freight.cargo.site/t/original/i/43efc16920858e9557efcceb6c9044bc7a42dda89f4b7de2ce3f324aeb67c3f6/WNBA_Nike_Sneak.png" data-mid="247204656" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/43efc16920858e9557efcceb6c9044bc7a42dda89f4b7de2ce3f324aeb67c3f6/WNBA_Nike_Sneak.png" /> ︎&nbsp; &nbsp; ︎&nbsp; &nbsp; ︎ COO + PRINCIPAL : Joe WrightCREATIVE DIRECTION : Alexis AmesDESIGN DIRECTOR : Eduardo Palma STRATEGY &amp; COPYWRITING : Bo Bishop &amp; Kari AndruskoPRODUCER : Amber ParkDESIGNERS : Alexis Ames, Eduardo Palma, Lucie Shahinian, Pamela Olecki, Aya Kotake&nbsp;ANIMATION : Kasella Acain, Luke Barker Created at Sibling Rivalary Studio WNBA TEAM Cathy Engelbert, Commisioner WNBAPhil Cook, CMORoman King, Creative Director Jelani Wheeler, Creative Associate Erynn Hughes, Creative Strategist https://alexisames.com/BritBox Sat, 24 Jan 2026 23:51:08 +0000 Alexis Ames https://alexisames.com/BritBox BritBox Refresh Stream The Best of British Telly. Building on BritBox’s existing equity and profitable position in the market, our goal from the brief was to evolve, rather than reinvent, the brand for today’s viewer. We audited years of organic growth and informal brand use, then codified a coherent system spanning visual identity, motion, tone of voice, and sonic branding, anchored in the idea of a British speciality streamer bringing a curated eye and fresh perspective to an increasingly crowded streaming landscape. <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/4dc52ef6a1194e2cb14abd9f7874c7fd4340b25fda828cd4ec42a52125b78f97/02_BRITBOX_LogoEvo_-high.gif" data-mid="243920385" border="0" src="https://freight.cargo.site/w/739/i/4dc52ef6a1194e2cb14abd9f7874c7fd4340b25fda828cd4ec42a52125b78f97/02_BRITBOX_LogoEvo_-high.gif" /> ︎ The new brand is anchored by a distinctive sonic mnemonic that extends the idea of a fresh perspective into sound. Working with composer Joel Pickard, Sibling Rivalry defined a short, memorable sequence that feels warm and confidently British without pastiche. At first we were told not to change the BritBox logo. But, as we dug into our initial design explorations we quickly realized the red-and-blue duotone logo was limiting us from taking the brand forward. We worked with the team at BritBox to move them towards a simplified, single-color mark, and an expanded toolkit of fonts and color palette. The result is a brand that feels modern, curated, and cohesive, yet remains subtly evolved to existing fans. <img width="1494" height="996" width_o="1494" height_o="996" data-src="https://freight.cargo.site/t/original/i/5d7709ae703e1e386cbe68c766ac22c7ef9ce71bf8137521bc29ce8d10133532/03_BritBox_OOH_Horizontal.png" data-mid="243920189" border="0" src="https://freight.cargo.site/w/1000/i/5d7709ae703e1e386cbe68c766ac22c7ef9ce71bf8137521bc29ce8d10133532/03_BritBox_OOH_Horizontal.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2990fe893a6afed3dc5c5470940eae2bd04fd6bd872cd824f4de871f4407497f/06_BritBox_Social_Overview.png" data-mid="243920191" border="0" src="https://freight.cargo.site/w/1000/i/2990fe893a6afed3dc5c5470940eae2bd04fd6bd872cd824f4de871f4407497f/06_BritBox_Social_Overview.png" /> <img width="2344" height="1474" width_o="2344" height_o="1474" data-src="https://freight.cargo.site/t/original/i/7d29f4b159c3b19f01b7b141b2a7a36d509d449238ca7cfcca0e2c1b5334fdfc/09_Tote_and_Tea_01.png" data-mid="243920194" border="0" src="https://freight.cargo.site/w/1000/i/7d29f4b159c3b19f01b7b141b2a7a36d509d449238ca7cfcca0e2c1b5334fdfc/09_Tote_and_Tea_01.png" /> ︎ Expressing that “British” isn’t a narrow genre but an expansive, exciting state of mind, the refreshed identity builds on BritBox's reputation as a well-loved brand, and inspires audiences to explore new perspectives. By integrating human curation in a category dominated by algorithms, the brand revitalizes the joy of streaming and celebrates the very best of British television. <img width="2168" height="1291" width_o="2168" height_o="1291" data-src="https://freight.cargo.site/t/original/i/673b73bc2fbb7648f8e2a142e6bc03a4e5a089c30bc848e0f3d0b8471e4c3563/MM_Tablet_TB-CAF2-03-1.png" data-mid="243920242" border="0" src="https://freight.cargo.site/w/1000/i/673b73bc2fbb7648f8e2a142e6bc03a4e5a089c30bc848e0f3d0b8471e4c3563/MM_Tablet_TB-CAF2-03-1.png" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/891af0a5dda4183c16cf831c757b1a9b444b50e570202cd573d9172c65b898bf/05_BritBox_CharacterGrid_HD-low.gif" data-mid="243920384" border="0" src="https://freight.cargo.site/w/640/i/891af0a5dda4183c16cf831c757b1a9b444b50e570202cd573d9172c65b898bf/05_BritBox_CharacterGrid_HD-low.gif" /> <img width="944" height="944" width_o="944" height_o="944" data-src="https://freight.cargo.site/t/original/i/c3b0a6043a805eb892ec5f15633c5a154f0cbe16496a94ca1ef06a7a2cb424c6/image-703.png" data-mid="243920231" border="0" data-scale="98" src="https://freight.cargo.site/w/944/i/c3b0a6043a805eb892ec5f15633c5a154f0cbe16496a94ca1ef06a7a2cb424c6/image-703.png" /><img width="2500" height="3125" width_o="2500" height_o="3125" data-src="//freight.cargo.site/t/original/i/a0ef7a8873309c5ecc1e67e84f646322c6f832875ff9e467967557c9005d6e9c/CaseStudy_Basketball_Court_02.jpg" data-mid="233787152" border="0" style="width: 481.837px; height: 602.296px; display: none;"> ︎The brand has a new set of visual layouts, called “macro moments,” which reflect the way that British storytelling uniquely marries character and place. The layouts feature the box icon as a portal into British characters, married with a macro texture that anchors the story in its setting.“This refreshed identity strengthens the clarity and confidence of the BritBox brand. Sibling Rivalry understood our brief to evolve the brand and bring it to life through a flexible, modular system that expands our creative toolkit and elevates premium perception. What stands out most are the ways the new identity captures our perspective and highlights the wit, charm, and nuance that define British storytelling. It sharpens our voice and creates much-needed cohesion for our audiences across the consumer journey.”- Abby Elkin, VP, Brand and Creative, BritBox. <img width="4627" height="2603" width_o="4627" height_o="2603" data-src="https://freight.cargo.site/t/original/i/8834b50ea5aae813c23ef7d9e8ca31c6a1020d6d30ca9dc7c8e9c8855b441027/07_BritBox_OOH_3UP_DigiSubway.png" data-mid="243920193" border="0" src="https://freight.cargo.site/w/1000/i/8834b50ea5aae813c23ef7d9e8ca31c6a1020d6d30ca9dc7c8e9c8855b441027/07_BritBox_OOH_3UP_DigiSubway.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cbad456ea1692790737d2b5ad29360f7ae6ce5214699fcff1d8b8f72f2afae73/BritBox_SideBySide.png" data-mid="243923071" border="0" src="https://freight.cargo.site/w/1000/i/cbad456ea1692790737d2b5ad29360f7ae6ce5214699fcff1d8b8f72f2afae73/BritBox_SideBySide.png" /> <img width="1920" height="1101" width_o="1920" height_o="1101" data-src="https://freight.cargo.site/t/original/i/7d2fc7f1874bd15f4ed02d6ae65c8dec4cefa087b70014e040fa7a47810abe68/07_BritBox_Taxi_Topper-1.png" data-mid="243920235" border="0" src="https://freight.cargo.site/w/1000/i/7d2fc7f1874bd15f4ed02d6ae65c8dec4cefa087b70014e040fa7a47810abe68/07_BritBox_Taxi_Topper-1.png" /> <img width="1772" height="1181" width_o="1772" height_o="1181" data-src="https://freight.cargo.site/t/original/i/8a5da18201df5d8205e0e7b72dbbc0cbedcbb97d9f17c01d50a29095fcd700c9/BritBox_TravelBook-1.png" data-mid="243920234" border="0" src="https://freight.cargo.site/w/1000/i/8a5da18201df5d8205e0e7b72dbbc0cbedcbb97d9f17c01d50a29095fcd700c9/BritBox_TravelBook-1.png" /> <img width="878" height="884" width_o="878" height_o="884" data-src="https://freight.cargo.site/t/original/i/4478de170c6f29869db363946ee09997be3d86b8f48b05c523e9ba36068b22e8/image-685.png" data-mid="243920787" border="0" src="https://freight.cargo.site/w/878/i/4478de170c6f29869db363946ee09997be3d86b8f48b05c523e9ba36068b22e8/image-685.png" /> <img width="884" height="884" width_o="884" height_o="884" data-src="https://freight.cargo.site/t/original/i/1d6b22065eb6f5a9d5ac1f734c86f3eadb7c6957dd231ddd76e23bbf13e10860/image-697.png" data-mid="243920788" border="0" src="https://freight.cargo.site/w/884/i/1d6b22065eb6f5a9d5ac1f734c86f3eadb7c6957dd231ddd76e23bbf13e10860/image-697.png" /> <img width="878" height="877" width_o="878" height_o="877" data-src="https://freight.cargo.site/t/original/i/f860630c1c83a4387eab3098861d8822e8519215dc3f8281635eb5ac01bbc43f/image-699.png" data-mid="243920789" border="0" src="https://freight.cargo.site/w/878/i/f860630c1c83a4387eab3098861d8822e8519215dc3f8281635eb5ac01bbc43f/image-699.png" /> ︎&nbsp; &nbsp; ︎&nbsp; &nbsp; ︎ COO + PRINCIPAL : Joe WrightCREATIVE DIRECTION : Alexis Ames&nbsp; STRATEGY &amp; COPYWRITING : Bo Bishop &amp; Nathan LackiePRODUCER : Daniel Graf DESIGN DIRECTOR : George PrahDESIGNERS : Emily Davis, Cristhian Sabogal, Pamela OleckiANIMATION : Luke Barker, Hoon Han, Kasella Acain, Cyprian SaladonCOMPOSER &amp; SOUND : Joel Pickard Created at Sibling Rivalary Studio BRITBOX TEAM Diana Pessin Chief Marketing Officer Abby Elkin VP, Brand and Creative John Durgee CD, Video Harrison Seidel Marketing Coordinator Jo Beck Brand Strategist Beth Newman Art Director Colton Fordyce Sr. Video Editor &amp; Motion Designer https://alexisames.com/Fire-TV-Refresh Sun, 16 Apr 2023 20:07:24 +0000 Alexis Ames https://alexisames.com/Fire-TV-Refresh &nbsp; <img width="2880" height="1801" width_o="2880" height_o="1801" data-src="https://freight.cargo.site/t/original/i/aaec2eb4a0af30770c4ea55d0747dfbcec7846ab7640d71a241cdcedf91d3813/KaratHero_3.png" data-mid="193400789" border="0" src="https://freight.cargo.site/w/1000/i/aaec2eb4a0af30770c4ea55d0747dfbcec7846ab7640d71a241cdcedf91d3813/KaratHero_3.png" /> FIRE TVBRAND REFRESH The Stream Of Your Dreams. ︎︎︎The Task : Refresh the Fire TV Brand across strategy &amp; design in a three month timeline. Fire TV is one of Amazon’s lead device product lines with a multitude of smart TVs and streaming media players. The evolving brand was in need of a brand overhaul – inlcuding strategy, voice &amp; tone and design across marketing, packaging, social, app, digital and retail.This was a fast paced project with a small and talented internal team. I lead the design team and worked with internal partners to bring structure and cohesion to the Fire TV brand and it’s marketing endeavors. Embracing the original bold Fire TV Orange we created a system that was structured, yet built for future flexibility and creative development. On top of the design system, I lead the design team to build a comprehensive internal brand portal where all information and guidance is available to keep the standards and rules of the brand easily accessible for anyone working on a Fire TV project or campaign. <img width="2000" height="2030" width_o="2000" height_o="2030" data-src="https://freight.cargo.site/t/original/i/bdbd0ad7a2b3eaa747bcf308432877d197e096a37bac7d247942eadcefd9c42a/FTV_TopOverview2.png" data-mid="175571324" border="0" src="https://freight.cargo.site/w/1000/i/bdbd0ad7a2b3eaa747bcf308432877d197e096a37bac7d247942eadcefd9c42a/FTV_TopOverview2.png" /> <img width="1024" height="279" width_o="1024" height_o="279" data-src="https://freight.cargo.site/t/original/i/e8ba05fc85d7c53b1f1ff8dcb1277871ffe2893a5fb2d32af57757c1a2e99d80/Group-3664.png" data-mid="175571420" border="0" src="https://freight.cargo.site/w/1000/i/e8ba05fc85d7c53b1f1ff8dcb1277871ffe2893a5fb2d32af57757c1a2e99d80/Group-3664.png" /> <img width="1921" height="961" width_o="1921" height_o="961" data-src="https://freight.cargo.site/t/original/i/ddde6c4e3b51549ba8f4207266374816ffaaa9bfc4c3dca01b0fb6846e1682e9/Group-3467.png" data-mid="175572017" border="0" src="https://freight.cargo.site/w/1000/i/ddde6c4e3b51549ba8f4207266374816ffaaa9bfc4c3dca01b0fb6846e1682e9/Group-3467.png" /> <img width="706" height="415" width_o="706" height_o="415" data-src="https://freight.cargo.site/t/original/i/15035a2f6edb12ee8b48c95279b75ecdbe2b5130426fb3300f2f98df72942bb8/Group-3849.png" data-mid="175572367" border="0" src="https://freight.cargo.site/w/706/i/15035a2f6edb12ee8b48c95279b75ecdbe2b5130426fb3300f2f98df72942bb8/Group-3849.png" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/72e58558ff4394bf63de148c4046b1fc255b79bb59565a2488c56f5e854853e0/FTV1.gif" data-mid="175578910" border="0" src="https://freight.cargo.site/w/720/i/72e58558ff4394bf63de148c4046b1fc255b79bb59565a2488c56f5e854853e0/FTV1.gif" /> <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/afcad6e3cb32937373c2294c0a6f99665d4220bae95e323edb84829e22c5cdd0/Group-3980.png" data-mid="175572208" border="0" src="https://freight.cargo.site/w/1000/i/afcad6e3cb32937373c2294c0a6f99665d4220bae95e323edb84829e22c5cdd0/Group-3980.png" /> <img width="720" height="405" width_o="720" height_o="405" data-src="https://freight.cargo.site/t/original/i/f7323619021d9f5879817103b47fdb1cb23e72b41c50d0eb8ca26f14cc89ba5e/FTV4.gif" data-mid="175579130" border="0" src="https://freight.cargo.site/w/720/i/f7323619021d9f5879817103b47fdb1cb23e72b41c50d0eb8ca26f14cc89ba5e/FTV4.gif" /> <img width="482" height="812" width_o="482" height_o="812" data-src="https://freight.cargo.site/t/original/i/68b4da261200335999674d8adeea6f7c2e0afe8968faeae8f37642743b5a6092/Group-3824.png" data-mid="175572579" border="0" src="https://freight.cargo.site/w/482/i/68b4da261200335999674d8adeea6f7c2e0afe8968faeae8f37642743b5a6092/Group-3824.png" /> <img width="641" height="401" width_o="641" height_o="401" data-src="https://freight.cargo.site/t/original/i/03284b19900b845423c01f79d5a9cb1d4958d47addd344b906f7c91d2626abb0/Group-3841.png" data-mid="175572557" border="0" src="https://freight.cargo.site/w/641/i/03284b19900b845423c01f79d5a9cb1d4958d47addd344b906f7c91d2626abb0/Group-3841.png" /> <img width="645" height="516" width_o="645" height_o="516" data-src="https://freight.cargo.site/t/original/i/80b88c2e8dc65e86ed7beb10e62c5e50c0e3808a1552b34d6ecaba64fdd1e3de/Group-3839.png" data-mid="175572507" border="0" src="https://freight.cargo.site/w/645/i/80b88c2e8dc65e86ed7beb10e62c5e50c0e3808a1552b34d6ecaba64fdd1e3de/Group-3839.png" /> <img width="670" height="166" width_o="670" height_o="166" data-src="https://freight.cargo.site/t/original/i/ade75de4eed63041a936f27752ac7bf536e40f1d64f336196b01a3cf4a8ad859/Group-3845.png" data-mid="175571777" border="0" src="https://freight.cargo.site/w/670/i/ade75de4eed63041a936f27752ac7bf536e40f1d64f336196b01a3cf4a8ad859/Group-3845.png" /> <img width="671" height="331" width_o="671" height_o="331" data-src="https://freight.cargo.site/t/original/i/418fae0376a3c1b21e8df0473d74da52e6a3ff993587ec9fa6c5d1c62d1ffb05/Group-3846.png" data-mid="175571786" border="0" src="https://freight.cargo.site/w/671/i/418fae0376a3c1b21e8df0473d74da52e6a3ff993587ec9fa6c5d1c62d1ffb05/Group-3846.png" /> <img width="285" height="286" width_o="285" height_o="286" data-src="https://freight.cargo.site/t/original/i/2a326407c91a656d1e634b36f362a57c2c584b02bfe83331be35a4fc80aa18de/Group-3582.png" data-mid="175571522" border="0" src="https://freight.cargo.site/w/285/i/2a326407c91a656d1e634b36f362a57c2c584b02bfe83331be35a4fc80aa18de/Group-3582.png" /> <img width="1025" height="221" width_o="1025" height_o="221" data-src="https://freight.cargo.site/t/original/i/1913dbaf8360a9c6bdb6eb262bce5b91a4133132e3a1711dcd4ec5ce73337590/Group-3853.png" data-mid="175571617" border="0" src="https://freight.cargo.site/w/1000/i/1913dbaf8360a9c6bdb6eb262bce5b91a4133132e3a1711dcd4ec5ce73337590/Group-3853.png" /> <img width="1025" height="221" width_o="1025" height_o="221" data-src="https://freight.cargo.site/t/original/i/85c6ac840cc8db9eb24d70ecab6fdac46c44b60864e4ac46fbd562cca6a8fbf0/Group-3693.png" data-mid="175571607" border="0" src="https://freight.cargo.site/w/1000/i/85c6ac840cc8db9eb24d70ecab6fdac46c44b60864e4ac46fbd562cca6a8fbf0/Group-3693.png" /> <img width="3238" height="2160" width_o="3238" height_o="2160" data-src="https://freight.cargo.site/t/original/i/3d76dd71156f288f1f85d4316a46322729d3c30f14c401513d289d45d4de6443/FTV_Latte_Mobile.png" data-mid="175944445" border="0" alt="March 2023 Spring Site Takeover" data-caption="March 2023 Spring Site Takeover" src="https://freight.cargo.site/w/1000/i/3d76dd71156f288f1f85d4316a46322729d3c30f14c401513d289d45d4de6443/FTV_Latte_Mobile.png" /> <img width="3700" height="1800" width_o="3700" height_o="1800" data-src="https://freight.cargo.site/t/original/i/232071ca0c4be60369ea434012f113ee70625e9bee32f299485f8935381b0293/Boxes.png" data-mid="175575222" border="0" src="https://freight.cargo.site/w/1000/i/232071ca0c4be60369ea434012f113ee70625e9bee32f299485f8935381b0293/Boxes.png" /> <img width="1310" height="1184" width_o="1310" height_o="1184" data-src="https://freight.cargo.site/t/original/i/1a778673bb5e8e3b801d5feeb47c0bd91a5ed67231d211cbf40eefcde99c25d8/FTV_Illustration.png" data-mid="175945940" border="0" alt="Fire TV Illustrations" data-caption="Fire TV Illustrations" src="https://freight.cargo.site/w/1000/i/1a778673bb5e8e3b801d5feeb47c0bd91a5ed67231d211cbf40eefcde99c25d8/FTV_Illustration.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d42f672fd292be11add58727332edee97637b830f48a561f0070a79f6ff292d1/FTV-Brand-Refresh_Mockups_OOH_v3-8.png" data-mid="175572665" border="0" src="https://freight.cargo.site/w/1000/i/d42f672fd292be11add58727332edee97637b830f48a561f0070a79f6ff292d1/FTV-Brand-Refresh_Mockups_OOH_v3-8.png" /> <img width="3000" height="2201" width_o="3000" height_o="2201" data-src="https://freight.cargo.site/t/original/i/f5cee3b08711965b5bb6ab5fce510bad19fd39761165538a54c4b066d4f8498a/FireTV_PortalComp.png" data-mid="175957825" border="0" alt="FTV Brand Portal Guide Site" data-caption="FTV Brand Portal Guide Site" src="https://freight.cargo.site/w/1000/i/f5cee3b08711965b5bb6ab5fce510bad19fd39761165538a54c4b066d4f8498a/FireTV_PortalComp.png" /> <img width="1920" height="1188" width_o="1920" height_o="1188" data-src="https://freight.cargo.site/t/original/i/7565cd3e2f4f6530b5badb4e12ba598ff383855c67d76182dece7fce4d93fd51/FTV50_Rec.png" data-mid="175975696" border="0" src="https://freight.cargo.site/w/1000/i/7565cd3e2f4f6530b5badb4e12ba598ff383855c67d76182dece7fce4d93fd51/FTV50_Rec.png" /> <img width="678" height="452" width_o="678" height_o="452" data-src="https://freight.cargo.site/t/original/i/360a8ee91093efd2c9fdad5248b747849aad7f6256927c83849eda268b5f1244/FTVSite_Build.m4v-high.gif" data-mid="175975409" border="0" src="https://freight.cargo.site/w/678/i/360a8ee91093efd2c9fdad5248b747849aad7f6256927c83849eda268b5f1244/FTVSite_Build.m4v-high.gif" /> Brand Studio TeamPRINCIPAL CREATIVE : Darryl MascarenhasCREATIVE DIRECTOR + DESIGN : Alexis AmesART DIRECTOR + DESIGN : Britt KnightMOTION &amp; ANIMATION : Jesse McGowanDESIGNERS : Kacey Lee &amp; Jayeeta KunduSTRATEGISTS : Anita Olan &amp; Will TaylorVOICE &amp; COPYWRITING : Christine Amy &amp; Omar CurielPROGRAM MANAGER : Taso Kolonelos Marketing TeamHEAD OF BRAND MARKETING : Jamia BigalowSENIOR ART DIRECTOR : Tina TrierweilerCreated at Devices Brand Studio, Amazon Alexa https://alexisames.com/Fire-TV-Soundbar Tue, 10 Oct 2023 17:42:31 +0000 Alexis Ames https://alexisames.com/Fire-TV-Soundbar &nbsp; <img width="2928" height="1648" width_o="2928" height_o="1648" data-src="https://freight.cargo.site/t/original/i/38a8dde38acd4de1a79a5458cf880fdeba946825a0221e9ab9929720166535cf/Artboard-1.png" data-mid="193289844" border="0" src="https://freight.cargo.site/w/1000/i/38a8dde38acd4de1a79a5458cf880fdeba946825a0221e9ab9929720166535cf/Artboard-1.png" /> FIRE TVSOUNDBAR Bold sound. Easy setup. Compact design. ︎︎︎The Task : Introduce customers to Fire TV’s first ever Soundbar and deliver on the brand’s reputation for great quality at a great price. Fire TV is one of Amazon’s lead device product lines with a multitude of smart TVs and streaming media players. In September of 2023 - Fire TV introduced it’s first Soundbar to it’s roster of devices.With the internal go-to-market and product packaging team, we developed a cohesive campaign and design that showcased the ease of set-up and the simple, sleek and compact design of a soundbar that packed a bold punch of sound for any room in the home. <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/de6d4c5af0543e9d425c0af87c1d7869a046285a1824f7fae9f69ca60fcb274f/undefined-high.gif" data-mid="193292456" border="0" src="https://freight.cargo.site/w/739/i/de6d4c5af0543e9d425c0af87c1d7869a046285a1824f7fae9f69ca60fcb274f/undefined-high.gif" /> <img width="3500" height="7100" width_o="3500" height_o="7100" data-src="https://freight.cargo.site/t/original/i/b141b83ae7b220a74b59b1e7df2bf354a778468a5265959254de8c965cab49f0/FireTV_BlockLayout.jpg" data-mid="195349018" border="0" src="https://freight.cargo.site/w/1000/i/b141b83ae7b220a74b59b1e7df2bf354a778468a5265959254de8c965cab49f0/FireTV_BlockLayout.jpg" /> <img width="6000" height="4000" width_o="6000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/30907f67ca990a4a087c94e077f6458caf1e080f05129fbb0ede5ef584d5e739/FTV_RoomComp_AdobeStock.jpg" data-mid="195367738" border="0" src="https://freight.cargo.site/w/1000/i/30907f67ca990a4a087c94e077f6458caf1e080f05129fbb0ede5ef584d5e739/FTV_RoomComp_AdobeStock.jpg" /> ︎︎︎ Photography : We created all photography and renders for the Soundbar device launch and detail page in house. Utilizing the new Fire TV refresh guidelines and ensuring the creative had a modern and clean approach. <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/db77e536d7718a2a8f8916a04ec3e9288e352ede55cd2d55d0e9b5b22cae3a81/Ever_Final_F.png" data-mid="193291318" border="0" src="https://freight.cargo.site/w/1000/i/db77e536d7718a2a8f8916a04ec3e9288e352ede55cd2d55d0e9b5b22cae3a81/Ever_Final_F.png" /> <img width="3600" height="2400" width_o="3600" height_o="2400" data-src="https://freight.cargo.site/t/original/i/56d6c74a1a9c6dc79e087b7e759ea4b6c76bba2b95ad21f650d0c251fe814234/Ever_Final_Back.png" data-mid="193291317" border="0" src="https://freight.cargo.site/w/1000/i/56d6c74a1a9c6dc79e087b7e759ea4b6c76bba2b95ad21f650d0c251fe814234/Ever_Final_Back.png" /> ︎︎︎ Packaging : Also rooted in the Fire TV brand refresh the packaging utilized the core brand colors and was printed on recycled materials. <img width="3000" height="1086" width_o="3000" height_o="1086" data-src="https://freight.cargo.site/t/original/i/5ec6b0a3a8dad47e86c40fba7b669c4d6ccebea76bbd1b8c178bf5c9f14f33fb/FTV_2023_0515_TORREY_REMOTE_ACCY_RGB.png" data-mid="193292668" border="0" src="https://freight.cargo.site/w/1000/i/5ec6b0a3a8dad47e86c40fba7b669c4d6ccebea76bbd1b8c178bf5c9f14f33fb/FTV_2023_0515_TORREY_REMOTE_ACCY_RGB.png" /> <img width="5000" height="2813" width_o="5000" height_o="2813" data-src="https://freight.cargo.site/t/original/i/18014d22d9f0ac77f3e99701977965fe53b5094057a7d6018097f4d051099ae3/FireTV_Billboard_2.jpg" data-mid="193305177" border="0" src="https://freight.cargo.site/w/1000/i/18014d22d9f0ac77f3e99701977965fe53b5094057a7d6018097f4d051099ae3/FireTV_Billboard_2.jpg" /> <img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/9b404fe67f6f60c24ac01c4b0a846390c997a3892945666a1488a219fb59994c/FireTV_Billboard_3.jpg" data-mid="193404514" border="0" src="https://freight.cargo.site/w/1000/i/9b404fe67f6f60c24ac01c4b0a846390c997a3892945666a1488a219fb59994c/FireTV_Billboard_3.jpg" /> Brand Studio TeamPRINCIPAL CREATIVE : Darryl MascarenhasCREATIVE DIRECTOR + DESIGN : Alexis AmesCREATIVE PROGRAM MANAGER : Taso KolonelosART DIRECTOR + DESIGN : Raelene GoodsonVISUAL DESIGN : Youmin ParkVOICE &amp; COPYWRITING : Paul BartowPROGRAM MANAGER : Dani CorralesMOTION DESIGN : Ryan EasthamCG DESIGN : Nathan HealCG PPRODUCER : Becky LeviPACKAGING STRATEGY: Taylee PardiPACKAGING DESIGN : Sierra VanCleave Created at Devices Brand Studio, Amazon Alexa https://alexisames.com/Ras-Baraka-Audiobook-Campaign Sun, 05 Mar 2023 20:09:15 +0000 Alexis Ames https://alexisames.com/Ras-Baraka-Audiobook-Campaign &nbsp; Ras Baraka Audiobook Campaign A Radical Imagination Ras Baraka, the 40th Mayor of Newark, a born politician, activist and spoken word poet relased his first Audiobook in 2022. Ras, through Audible, approached the studio Sibling Rivalry to develop the full campaign and creative for this launch. After listening to a few of his chapters, I had my idea for how to bring this to life. Ras spoke of having a ‘Radical Imagination’ and through his visionary words, in the direction I developed, I invited listeners into a dream-like memoir. I used layered images and handwritten typography to emulate the community Ras has built over his life. This layered visual approach gave the direction depth and history to strike parallels between the struggles of the past and the path that imagination can take us on moving forward. On top of developing the visual branding and video compenents of this launch, I worked closely with the team at S/R to produce the shoot from start to finish. Researching locations, developing shoot mood boards, selecting wardrobe and props on-set and creating the production book for this one-day fast paced shoot. CREATIVE DIRECTION, CONCEPT + DESIGN : Alexis AmesCOO + PRINCIPAL : Mikon Van GastelPRODUCER : Kathy KelehanWriter : Allison GutmanANIMATION : Edwin SantacruzCreated at Sibling Rivalary Studio :30 Script [VO] Kids have dreams. Their dreams are just like everyone else’s dreams. First when you’re a baby you want to be Superman. [VO] Then you dream you want to have big houses and travel and take care of yourself and your family and have money. You don’t want to be poor. [VO] We have to imagine something different. To have a radical imagination. [VO] To think about a place that’s different than the one you’ve been forced to be in. Episode 1, 20:00 <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5e73abc352c2a9e1fcfcdd3754654b7c62d42ecc164b88de0eb216a08a5d1ea6/211123_Audible_RasBaraka_Round02_Final_Client.003.jpeg" data-mid="170622913" border="0" alt="Original Design Frames" data-caption="Original Design Frames" src="https://freight.cargo.site/w/1000/i/5e73abc352c2a9e1fcfcdd3754654b7c62d42ecc164b88de0eb216a08a5d1ea6/211123_Audible_RasBaraka_Round02_Final_Client.003.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/973bb897b831c63d5763dd6b2043c9ba31dbb2d33968f511b6f5831941af7d2b/211209_Audible_RasBaraka_CoverArt_ShotList.001.jpeg" data-mid="170624623" border="0" alt="Shoot Lighting Mood &amp; Tone Board" data-caption="Shoot Lighting Mood &amp; Tone Board" src="https://freight.cargo.site/w/1000/i/973bb897b831c63d5763dd6b2043c9ba31dbb2d33968f511b6f5831941af7d2b/211209_Audible_RasBaraka_CoverArt_ShotList.001.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/d3eb59b223398f9a3639188c61125c5d5a1b7779bec06c23e1d7d0c75e4c1129/211209_Audible_RasBaraka_CoverArt_ShotList.002.jpeg" data-mid="170624661" border="0" data-draggable src="https://freight.cargo.site/w/1000/i/d3eb59b223398f9a3639188c61125c5d5a1b7779bec06c23e1d7d0c75e4c1129/211209_Audible_RasBaraka_CoverArt_ShotList.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/573c4cd53ff5b45784508616403118e02373dc6677853333e0f4392ddb93e74e/211123_Audible_RasBaraka_Round02_Final_Client.002.jpeg" data-mid="170624494" border="0" src="https://freight.cargo.site/w/1000/i/573c4cd53ff5b45784508616403118e02373dc6677853333e0f4392ddb93e74e/211123_Audible_RasBaraka_Round02_Final_Client.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2bd549a1591722c67efdd2fe21016c36dbcac1d6d160445035f84219b4641106/211123_Audible_RasBaraka_Round02_Final_Client.001.jpeg" data-mid="170624490" border="0" alt="Shoot &amp; Location Development" data-caption="Shoot &amp; Location Development" src="https://freight.cargo.site/w/1000/i/2bd549a1591722c67efdd2fe21016c36dbcac1d6d160445035f84219b4641106/211123_Audible_RasBaraka_Round02_Final_Client.001.jpeg" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6a6643aa0e72962c08d7cc8b588e4648521272e054ad6d3947fbe6c8bb9d59e6/RasLogo.png" data-mid="170627865" border="0" src="https://freight.cargo.site/w/1000/i/6a6643aa0e72962c08d7cc8b588e4648521272e054ad6d3947fbe6c8bb9d59e6/RasLogo.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/ffbd2a1363872702b5999f3af3d9d47350b5dfb6594973d31fc9af4c54aef99a/Radical_Imagination_09.jpg" data-mid="170628042" border="0" src="https://freight.cargo.site/w/1000/i/ffbd2a1363872702b5999f3af3d9d47350b5dfb6594973d31fc9af4c54aef99a/Radical_Imagination_09.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5ba6684923a00c28915c63165437c02464fd723e3f038d30de226126ef275b6c/Every_Side_05.jpg" data-mid="170628155" border="0" src="https://freight.cargo.site/w/1000/i/5ba6684923a00c28915c63165437c02464fd723e3f038d30de226126ef275b6c/Every_Side_05.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/61866369b96d0e3d49f871ef68a2502107da862c63564dbb41619ee8c78fa609/Radical_Imagination_02.jpg" data-mid="170628173" border="0" src="https://freight.cargo.site/w/1000/i/61866369b96d0e3d49f871ef68a2502107da862c63564dbb41619ee8c78fa609/Radical_Imagination_02.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fe9ce948c2f3359f7e06ec3986aa872f893a49a8a05066cce40f02e62af5c8a6/Radical_Imagination_04.jpg" data-mid="170627995" border="0" alt="Final Look From Shoot" data-caption="Final Look From Shoot" src="https://freight.cargo.site/w/1000/i/fe9ce948c2f3359f7e06ec3986aa872f893a49a8a05066cce40f02e62af5c8a6/Radical_Imagination_04.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb85851afea5bb8a0fa1a271d2dbe3311e138f45b7be2b35192d73447aef90bc/Unfinished_Fight_03.jpg" data-mid="170628078" border="0" src="https://freight.cargo.site/w/1000/i/bb85851afea5bb8a0fa1a271d2dbe3311e138f45b7be2b35192d73447aef90bc/Unfinished_Fight_03.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/19c0cbde14a156965570ee53fee0acdb73c12df94e7ae0bc9725f11ab8c02103/Every_Side_06.jpg" data-mid="170791144" border="0" src="https://freight.cargo.site/w/1000/i/19c0cbde14a156965570ee53fee0acdb73c12df94e7ae0bc9725f11ab8c02103/Every_Side_06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5999f0f9f132363f225375098f8c938d901c0255ab423437c9865eae0ad6e658/Radical_Imagination_06.jpg" data-mid="170628213" border="0" src="https://freight.cargo.site/w/1000/i/5999f0f9f132363f225375098f8c938d901c0255ab423437c9865eae0ad6e658/Radical_Imagination_06.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/34dda257c39c0d9734bc9721120e8dbd45ea98ae724978b8590306767d9259f8/Unfinished_Fight_05.jpg" data-mid="170791208" border="0" src="https://freight.cargo.site/w/1000/i/34dda257c39c0d9734bc9721120e8dbd45ea98ae724978b8590306767d9259f8/Unfinished_Fight_05.jpg" /> &nbsp; https://alexisames.com/BET-Rebrand Sun, 19 Mar 2023 19:31:46 +0000 Alexis Ames https://alexisames.com/BET-Rebrand <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/4b0f682d85c44e9fb0e76af2d47b3e997a5e0626d4a131f94c8f36364fd65572/HeroLogo_1.gif" data-mid="172307411" border="0" src="https://freight.cargo.site/w/1000/i/4b0f682d85c44e9fb0e76af2d47b3e997a5e0626d4a131f94c8f36364fd65572/HeroLogo_1.gif" /> BET Rebrand A New Canvas In 2021 BET knew it was time to evolve their brand to the next level and to modernize their identity. While at Sibling Rivalry, I had the pleasure of working with the talented team at BET along with the team below to spend eight months creating the brand identity “Black Canvas.” The core formo of the identity was built around a new logomark that not only changed it’s shape, but built an entire icon system for all of the sub-brands within the BET family umbrella. From there, everything from color, to brand elements, marketing, pring &amp; ooh, swag, typography and social was developed. <img width="3192" height="444" width_o="3192" height_o="444" data-src="https://freight.cargo.site/t/original/i/b513bb9fb7d878485c335bfd62e0eb088ef543567b1107d39083ea03f7b67588/Screen-Shot-2023-03-19-at-3.36.18-PM.png" data-mid="172305796" border="0" src="https://freight.cargo.site/w/1000/i/b513bb9fb7d878485c335bfd62e0eb088ef543567b1107d39083ea03f7b67588/Screen-Shot-2023-03-19-at-3.36.18-PM.png" /> <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/432181c97e46d5c41f43225b3b7f43d96107122877894e1abed6f33aca385d39/LogoAnimation.gif" data-mid="172286667" border="0" src="https://freight.cargo.site/w/1000/i/432181c97e46d5c41f43225b3b7f43d96107122877894e1abed6f33aca385d39/LogoAnimation.gif" /> <img width="3080" height="1528" width_o="3080" height_o="1528" data-src="https://freight.cargo.site/t/original/i/487cb2e15536b0f50cecfb25e3d8c4b4f298d8b4e56c7726722aea1b44385260/Screen-Shot-2023-03-19-at-1.12.40-PM.png" data-mid="172293793" border="0" src="https://freight.cargo.site/w/1000/i/487cb2e15536b0f50cecfb25e3d8c4b4f298d8b4e56c7726722aea1b44385260/Screen-Shot-2023-03-19-at-1.12.40-PM.png" /> <img width="3076" height="1244" width_o="3076" height_o="1244" data-src="https://freight.cargo.site/t/original/i/a9f5eb7f64915bee9cb9158fb7b75dbe656fea1c58bfec8244fd53d3c3431fa9/Screen-Shot-2023-03-19-at-1.13.39-PM.png" data-mid="172293794" border="0" src="https://freight.cargo.site/w/1000/i/a9f5eb7f64915bee9cb9158fb7b75dbe656fea1c58bfec8244fd53d3c3431fa9/Screen-Shot-2023-03-19-at-1.13.39-PM.png" /> <img width="1694" height="1200" width_o="1694" height_o="1200" data-src="https://freight.cargo.site/t/original/i/c4f675e2e6a34ce39eba87acc67a1c646a05c6c84b5ae81d162525121ad5cba0/Hat.png" data-mid="172293792" border="0" src="https://freight.cargo.site/w/1000/i/c4f675e2e6a34ce39eba87acc67a1c646a05c6c84b5ae81d162525121ad5cba0/Hat.png" /> <img width="1686" height="1184" width_o="1686" height_o="1184" data-src="https://freight.cargo.site/t/original/i/3607d5128fce716b7063cfed1cde7adbf083cc28a73993ea2f33f414d8f5f9fe/Screen-Shot-2023-03-19-at-1.35.14-PM.png" data-mid="172293796" border="0" src="https://freight.cargo.site/w/1000/i/3607d5128fce716b7063cfed1cde7adbf083cc28a73993ea2f33f414d8f5f9fe/Screen-Shot-2023-03-19-at-1.35.14-PM.png" /> <img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a2cb8a0c816d1a65b0bc17849c2de7d183b4f360d275b621f293a7c4a836a3c4/Brand_2.gif" data-mid="172314106" border="0" src="https://freight.cargo.site/w/1000/i/a2cb8a0c816d1a65b0bc17849c2de7d183b4f360d275b621f293a7c4a836a3c4/Brand_2.gif" /> <img width="3584" height="2004" width_o="3584" height_o="2004" data-src="https://freight.cargo.site/t/original/i/1f03e65a4cdca50e8d47bad48c45a6978a156139c46019d3b160e90a981e2a13/Brand_2.jpg" data-mid="172311937" border="0" src="https://freight.cargo.site/w/1000/i/1f03e65a4cdca50e8d47bad48c45a6978a156139c46019d3b160e90a981e2a13/Brand_2.jpg" /> <img width="3584" height="2004" width_o="3584" height_o="2004" data-src="https://freight.cargo.site/t/original/i/25ae365dcfc132b8beff90f98aa09a0c1f90de9b0dbe7cc99fef691eda413eed/3upSocial.jpg" data-mid="172380170" border="0" src="https://freight.cargo.site/w/1000/i/25ae365dcfc132b8beff90f98aa09a0c1f90de9b0dbe7cc99fef691eda413eed/3upSocial.jpg" /> <img width="3100" height="1170" width_o="3100" height_o="1170" data-src="https://freight.cargo.site/t/original/i/5d632210fd5d5a4981b2ab799c823af20a9d1107c47e84c7ac7faa383dca0ace/News_2.jpg" data-mid="172308419" border="0" alt="BET News" data-caption="BET News" 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data-src="https://freight.cargo.site/t/original/i/5b30cf57cc246275aea8b14d551d558ed542bcabec5500f00bf500e67d3b6eca/BET_JAMS.jpg" data-mid="172315161" border="0" alt="BET Jams" data-caption="BET Jams" src="https://freight.cargo.site/w/1000/i/5b30cf57cc246275aea8b14d551d558ed542bcabec5500f00bf500e67d3b6eca/BET_JAMS.jpg" /> <img width="3584" height="2002" width_o="3584" height_o="2002" data-src="https://freight.cargo.site/t/original/i/d879520a98617cae7c2745a12c807c1fc608daed7df3bcf7e4cd7213c30ba4bc/Kendric.jpg" data-mid="172380171" border="0" src="https://freight.cargo.site/w/1000/i/d879520a98617cae7c2745a12c807c1fc608daed7df3bcf7e4cd7213c30ba4bc/Kendric.jpg" /> <img width="1080" height="608" width_o="1080" height_o="608" data-src="https://freight.cargo.site/t/original/i/d6ac3ffea083958cee96fb5322052f2967559471604d917419221448690e38a9/News_Full_2.gif" data-mid="172315478" border="0" 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data-src="https://freight.cargo.site/t/original/i/00b78abeef1e876ab0f28e6a286f930f59ebf2ed89f4c2c193c3e1b3c2d0c3d4/Transition.jpg" data-mid="172533810" border="0" src="https://freight.cargo.site/w/1000/i/00b78abeef1e876ab0f28e6a286f930f59ebf2ed89f4c2c193c3e1b3c2d0c3d4/Transition.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/25443989ab7c3f5848d870f7b715e3c21d44da0a1fb4bfdd9e86f5513b0de116/Brand_3.001.jpeg" data-mid="172311938" border="0" src="https://freight.cargo.site/w/1000/i/25443989ab7c3f5848d870f7b715e3c21d44da0a1fb4bfdd9e86f5513b0de116/Brand_3.001.jpeg" /> <img width="864" height="864" width_o="864" height_o="864" data-src="https://freight.cargo.site/t/original/i/31ad4e81303948f3ab5893f49b903602623d2a105838e5ca4c131a47d971d3e2/Brand_4B.gif" data-mid="176522973" border="0" src="https://freight.cargo.site/w/864/i/31ad4e81303948f3ab5893f49b903602623d2a105838e5ca4c131a47d971d3e2/Brand_4B.gif" /> <img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/b3069dea1b31f329c05e7b0d6de83c098f1122aad285bcb5820943ac72435df7/Brand_5.gif" data-mid="176524165" border="0" src="https://freight.cargo.site/w/720/i/b3069dea1b31f329c05e7b0d6de83c098f1122aad285bcb5820943ac72435df7/Brand_5.gif" /> &nbsp;︎&nbsp; &nbsp; ︎&nbsp; &nbsp;&nbsp;︎ COO + PRINCIPAL : Joe WrightCREATIVE DIRECTION : Alexis Ames &amp; Rosie Garschina PRODUCERS : Katherine Henderson, Gary EncarnacionDESIGNERS : Larisa Martin, Gustavo Dao, Maggie Tsao, Leena Murdeshwar, Austin Watts.LOGO DESIGNER : Pamela OleckiANIMATION : Benjamin Nichols, Olga Povarchuk, Edwin Santacruz. Created at Sibling Rivalary Studio https://alexisames.com/Audible Sun, 17 Oct 2021 23:22:32 +0000 Alexis Ames https://alexisames.com/Audible <img width="1920" height="727" width_o="1920" height_o="727" data-src="https://freight.cargo.site/t/original/i/6174a582d9b3a22560a8b79f0f63f900acb282d771a50785526fbaf1e1ac04ad/SR_Audible_BrandKit_Cover.jpg" data-mid="121854132" border="0" src="https://freight.cargo.site/w/1000/i/6174a582d9b3a22560a8b79f0f63f900acb282d771a50785526fbaf1e1ac04ad/SR_Audible_BrandKit_Cover.jpg" />&nbsp;&nbsp; Brand Design - Strategy - Motion Language - Multi Platform Toolkit <img width="2500" height="1400" width_o="2500" height_o="1400" data-src="https://freight.cargo.site/t/original/i/b33b2c76442a40a44976f470bc86bc1ba1538927a1ca44b796f7a9185a123808/Audible_TheElements.jpg" data-mid="121942661" border="0" src="https://freight.cargo.site/w/1000/i/b33b2c76442a40a44976f470bc86bc1ba1538927a1ca44b796f7a9185a123808/Audible_TheElements.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b1ef9b829d777f1a2a944896897e10fde86e54263b16fae87196c5dde3f31fbc/Audible_Logo_Cinematic_Audible_Flare.gif" data-mid="121963153" border="0" src="https://freight.cargo.site/w/1000/i/b1ef9b829d777f1a2a944896897e10fde86e54263b16fae87196c5dde3f31fbc/Audible_Logo_Cinematic_Audible_Flare.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/51ca142e6bb1144485c257ebd2d27bf48d2914b4408e09778aa3f083840e37e9/grid.gif" data-mid="137815702" border="0" src="https://freight.cargo.site/w/960/i/51ca142e6bb1144485c257ebd2d27bf48d2914b4408e09778aa3f083840e37e9/grid.gif" /> Audible Brand System With more original audiobooks growing every day, Audible knew it was time to make a bigger and more consistent mark in the world. The brand was getting lost behind busy book covers, and as Audible stepped further into the marketing world, they were creating singular one-off campaigns with little brand equity.&nbsp;The main strategy of this design was to REVEAL a world of new stories to listeners and create a system that brought the Audible Brand to the forefront of all content. There would be no question it was an Audible book, promo, post or marketing campaign from here on out. &nbsp;<img width="5435" height="4000" width_o="5435" height_o="4000" data-src="https://freight.cargo.site/t/original/i/dc3e4a4c2d811b811a64d7e3df3102930cd9974337ab3d84680d7915a1441517/AudiblePhone_Sample.jpg" data-mid="121944958" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/dc3e4a4c2d811b811a64d7e3df3102930cd9974337ab3d84680d7915a1441517/AudiblePhone_Sample.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/3341feb070357229da0d042176f402bf66d30b1a73af1ffd3f39b5ae9a07aa5e/Audible_Subway_01_Half.gif" data-mid="122071409" border="0" src="https://freight.cargo.site/w/960/i/3341feb070357229da0d042176f402bf66d30b1a73af1ffd3f39b5ae9a07aa5e/Audible_Subway_01_Half.gif" /> The next and biggest task at hand was to re-design the hero infobar and all corresponding LIVE graphics that deliver the networks must current and breaking news and information. The new infobar was carefully crafted and set up to be pixel perfect. The updated design was a structured grid system, so that the heights of different elements would all align.&nbsp; <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/f15ed7063c7c1c808fe2f7ca000741b1c3b541f3c0a116f3d9b5c4929c68e17b/Audible_BrandKit_16x9_Endpage_Reveal_Iron.gif" data-mid="122249873" border="0" src="https://freight.cargo.site/w/960/i/f15ed7063c7c1c808fe2f7ca000741b1c3b541f3c0a116f3d9b5c4929c68e17b/Audible_BrandKit_16x9_Endpage_Reveal_Iron.gif" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/feabdb877b4b773ff236d1e052105c4ab243f9643dfa6aa7d182b702ee55292e/Audible_BrandKit_16x9_Endpage_Reveal_Flare.gif" data-mid="122252211" border="0" src="https://freight.cargo.site/w/960/i/feabdb877b4b773ff236d1e052105c4ab243f9643dfa6aa7d182b702ee55292e/Audible_BrandKit_16x9_Endpage_Reveal_Flare.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b364688b55066689db98026756bcb08698087231194ac2d50ca627a0ac392504/BookCover_Updates.jpg" data-mid="122080948" border="0" src="https://freight.cargo.site/w/1000/i/b364688b55066689db98026756bcb08698087231194ac2d50ca627a0ac392504/BookCover_Updates.jpg" /> The previous book covers were extremely busy. And, the yellow Only From Audible ‘strap’ was taking up far too much real estate. The new design system created hierachy and used the CHEVRON icon from the logo to create a consistent anchor on the bottom of all layouts.&nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bb7265411d718d9f9a439ea35925f744eb5e6579bdbcd90aadd41da83003878a/SR_Audible_BrandKit_Concept02_Endpage_Shematic_001B.jpg" data-mid="122080944" border="0" src="https://freight.cargo.site/w/1000/i/bb7265411d718d9f9a439ea35925f744eb5e6579bdbcd90aadd41da83003878a/SR_Audible_BrandKit_Concept02_Endpage_Shematic_001B.jpg" /> The new design system set up a consistent brand identity but, also allowed for flexibility in color, and the option to also add imagery or footage. The motion language developed also created structure for Audible. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/defaa915b45424038c2e39b71cb3d14e54c73e539334ef5360288484f3574ee4/Audible_ColorOverview.jpg" data-mid="122243035" border="0" src="https://freight.cargo.site/w/1000/i/defaa915b45424038c2e39b71cb3d14e54c73e539334ef5360288484f3574ee4/Audible_ColorOverview.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/79b4110f507385c85f45627bd3161ae60647ffa2f04634b61834da548dd687e4/SR_Audible_ContentToolkit_Styleguide_0409_Final.jpg" data-mid="121851881" border="0" src="https://freight.cargo.site/w/1000/i/79b4110f507385c85f45627bd3161ae60647ffa2f04634b61834da548dd687e4/SR_Audible_ContentToolkit_Styleguide_0409_Final.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b1ca0406ef414727830c33eed9686433969d4f2f20d58c15874b78b991818278/Audible_Social_01.gif" data-mid="122289630" border="0" src="https://freight.cargo.site/w/1000/i/b1ca0406ef414727830c33eed9686433969d4f2f20d58c15874b78b991818278/Audible_Social_01.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fd58c3fa98f27de616fda87f9f0aa82a92ea35cc3496a4dd65da0bc119696205/Audible_4Up_KH.jpg" data-mid="122084826" border="0" src="https://freight.cargo.site/w/1000/i/fd58c3fa98f27de616fda87f9f0aa82a92ea35cc3496a4dd65da0bc119696205/Audible_4Up_KH.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/85372f882cea939ec84c28099d32952854699c6a94b14464a3fdca40993962ea/Subway_InSitu_HD.jpg" data-mid="122163746" border="0" src="https://freight.cargo.site/w/1000/i/85372f882cea939ec84c28099d32952854699c6a94b14464a3fdca40993962ea/Subway_InSitu_HD.jpg" /> &nbsp;&nbsp;CREATIVE DIRECTION, CONCEPT + DESIGN : Alexis AmesSibling/Rivalry : Rosie Garschina&nbsp; PRODUCER : Kathy Kelehan ANIMATION : Cyp Sadlon Audible VP &amp; Creative Director : Josh PelzekCreated at Sibling Rivalry &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/3865af22b66465ca207b6f5ad087c43db02076c705e1aedfe495541b10d9f1f7/SR_Audible_ContentToolkit_Styleguide_0409_Final_2.jpg" data-mid="122242413" border="0" data-scale="100" 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src="https://freight.cargo.site/w/1000/i/ccd5e7664e779b8a770c838c1447b45b5b4801611897d5dbdea7fb6b2dce6e9c/SR_FB_ComingOut_Final_Titlecard_Keyable_2LineA.jpg" /> Facebook Coming Out Day 2020 National Coming Out Day was on Sunday October 11th, 2020 and to help kick-off the momentus day, Scout Productions + Facebook created an hour long special to air on the Facebook Watch Channel. The special is loaded with LGBTQ celebs, icluding Tan France, Demi Lovato, Trixie Mattel, Law Roach and many others. I worked with the amazing team at Sibling Rivalry to develop the Logo, Design System and Package to immerse this special in the colors of pride. We presented four ideas to the client and went with the direction named Loud + Proud. Together with the great team listed below we designed and animated the entire package in two weeks. This was such an honor to work on. And, if you can watch a re-air of the special - it’s worth every moment.&nbsp;Owner + Creative Director : Joe Wright&nbsp; &nbsp;Creative Direction + Design : Alexis Ames Design Elements + Icons : Larisa MartinProducer : Nina GoldbergSenior Animation : Mauricio LeonAnimation : Maha Mohtaseb Toolkit Build : Dennis Cheung Created at SiblingRivalry for Scout Productions + Facebook <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/2cc87fce8aee722b04baa8a60ba29c2cfe60f072da63ba8cc1407cb643221050/SR_FB_ComingOut_Final_Titlecard_Keyable_TextOnly_B.gif" data-mid="84946244" border="0" src="https://freight.cargo.site/w/960/i/2cc87fce8aee722b04baa8a60ba29c2cfe60f072da63ba8cc1407cb643221050/SR_FB_ComingOut_Final_Titlecard_Keyable_TextOnly_B.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/dc815ca5af28c84911876ae7a4ffdc7acec1cdd80425dfcf917bce8e3ea5a11f/SR_FB_ComingOut_Final_Titlecard_KeySequence_B_002.jpg" data-mid="84942011" border="0" src="https://freight.cargo.site/w/1000/i/dc815ca5af28c84911876ae7a4ffdc7acec1cdd80425dfcf917bce8e3ea5a11f/SR_FB_ComingOut_Final_Titlecard_KeySequence_B_002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/fef8bf34015e66c82a1e374a1b6e2a54610ac79ad6b99465ac351520f19ce3f1/SR_FB_ComingOut_Final_CheapterHead_01_002.jpg" data-mid="84951951" border="0" src="https://freight.cargo.site/w/1000/i/fef8bf34015e66c82a1e374a1b6e2a54610ac79ad6b99465ac351520f19ce3f1/SR_FB_ComingOut_Final_CheapterHead_01_002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3c4e8b3ce8c7faa2f65ea0f6aebab741a749045fa10389390acf21e66801eafc/SR_FB_ComingOut_Final_CheapterHead_03_002.jpg" data-mid="84950558" border="0" src="https://freight.cargo.site/w/1000/i/3c4e8b3ce8c7faa2f65ea0f6aebab741a749045fa10389390acf21e66801eafc/SR_FB_ComingOut_Final_CheapterHead_03_002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/77de7460a7c5b047f86aef84da7b3444c1b8f8a79fade74e3fa610aeea44ea54/FB_ComingOut_CheapterHead_05.gif" data-mid="84952320" border="0" src="https://freight.cargo.site/w/1000/i/77de7460a7c5b047f86aef84da7b3444c1b8f8a79fade74e3fa610aeea44ea54/FB_ComingOut_CheapterHead_05.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4225a06a3c0b9187a3ad02ad85d97344891b34ecd3efc1a538aa9ae796a2ab10/SR_FB_ComingOut_Final_Titlecard_KeySequence_A_002.jpg" data-mid="84954293" border="0" src="https://freight.cargo.site/w/1000/i/4225a06a3c0b9187a3ad02ad85d97344891b34ecd3efc1a538aa9ae796a2ab10/SR_FB_ComingOut_Final_Titlecard_KeySequence_A_002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/73a03e6893003e2bc8f852870e7e5709b4ee7a43c40a1d455f4c91695a406f03/SR_FB_ComingOut_Final_LogoGraphic_01_004.jpg" data-mid="84954192" border="0" src="https://freight.cargo.site/w/1000/i/73a03e6893003e2bc8f852870e7e5709b4ee7a43c40a1d455f4c91695a406f03/SR_FB_ComingOut_Final_LogoGraphic_01_004.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1333b9d5b317e3d532c44feca3ab0fd7465b5f1fc0a91fd7a583897d1dcf4606/SR_FB_ComingOut_Final_Titlecard_KeySequence_A_003.jpg" data-mid="84954824" border="0" src="https://freight.cargo.site/w/1000/i/1333b9d5b317e3d532c44feca3ab0fd7465b5f1fc0a91fd7a583897d1dcf4606/SR_FB_ComingOut_Final_Titlecard_KeySequence_A_003.jpg" /> <img width="1422" height="546" width_o="1422" height_o="546" data-src="https://freight.cargo.site/t/original/i/5d2acbeb678843f7c2690dfbd574f009dbdf3bdcbb9c4546547eec2c435a6894/OUT.png" data-mid="84954998" border="0" src="https://freight.cargo.site/w/1000/i/5d2acbeb678843f7c2690dfbd574f009dbdf3bdcbb9c4546547eec2c435a6894/OUT.png" /> <img width="1100" height="917" width_o="1100" height_o="917" data-src="https://freight.cargo.site/t/original/i/72fa7539c3fc1b6312ceb3a00e98dfd2377101611ccdd5e97b76ef6593203cd1/Smile.png" data-mid="84955040" border="0" src="https://freight.cargo.site/w/1000/i/72fa7539c3fc1b6312ceb3a00e98dfd2377101611ccdd5e97b76ef6593203cd1/Smile.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3418ac7b0715c7503b74dbb8c67ae96529a4719069f56e828a8d987a1fb38d24/SR_FB_ComingOut_Final_CheapterHead_Graphic_03_001.jpg" data-mid="84950608" border="0" src="https://freight.cargo.site/w/1000/i/3418ac7b0715c7503b74dbb8c67ae96529a4719069f56e828a8d987a1fb38d24/SR_FB_ComingOut_Final_CheapterHead_Graphic_03_001.jpg" /> <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/c8760fb8e6afcb32c2415a51e8a78f503ef6618d9c89c2b3316f744e3f84b0cb/SR_FB_ComingOut_Final_Titlecard_Keyable_3LineA.gif" data-mid="85014194" border="0" src="https://freight.cargo.site/w/960/i/c8760fb8e6afcb32c2415a51e8a78f503ef6618d9c89c2b3316f744e3f84b0cb/SR_FB_ComingOut_Final_Titlecard_Keyable_3LineA.gif" /> https://alexisames.com/News12 Wed, 19 Aug 2020 17:45:36 +0000 Alexis Ames https://alexisames.com/News12 <img width="1920" height="750" width_o="1920" height_o="750" data-src="https://freight.cargo.site/t/original/i/2e7adc24a82366c1519fcaf059eefc769cc42ae9b857382a3072b5e3506e7a17/00_Hero_Image_01_75Q.jpg" data-mid="80325983" border="0" src="https://freight.cargo.site/w/1000/i/2e7adc24a82366c1519fcaf059eefc769cc42ae9b857382a3072b5e3506e7a17/00_Hero_Image_01_75Q.jpg" />&nbsp;&nbsp; News12 - R E B R A N D &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bbbcf3c4dc2a0241df80983bcba363c5242036a50c23636e2ddcbe9066ba7b5e/05_N12_StationaryOverivew_80Q.jpg" data-mid="80326040" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/bbbcf3c4dc2a0241df80983bcba363c5242036a50c23636e2ddcbe9066ba7b5e/05_N12_StationaryOverivew_80Q.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="2566" height="1086" width_o="2566" height_o="1086" data-src="https://freight.cargo.site/t/original/i/a8e764bd236f43898cd312c693f6ddb794a5fd3999082daa316cb1274b65fe0f/LogoRule.jpg" data-mid="80336530" border="0" data-scale="64" src="https://freight.cargo.site/w/1000/i/a8e764bd236f43898cd312c693f6ddb794a5fd3999082daa316cb1274b65fe0f/LogoRule.jpg" /> News12 Rebrand It was an extreme pleasure and exciting opportunity to partner with the News12 Team to develop and curate a tri-state refresh across all local news regions. To start at the beginning, is to show the final logo mark. We left no stone unturned as we thoughtfully crafted and studied the letterforms and numbers. Numbers are always so difficult in a logo! It was a fun and thoughtful process as we found the right numbers to marry with our fresh new word mark. Our end result is a much more modern and neutral logo that we feel brings the network into a new foundation and space.&nbsp;The new mark comes in two color options, the hero blues and the secondary mark with that bold yellow. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1a65c035b62daf969a53a8eaa419b0b8f22dc90881738b16672f106db678e4f3/15_N12_AppPhone_2.jpg" data-mid="80327006" border="0" src="https://freight.cargo.site/w/1000/i/1a65c035b62daf969a53a8eaa419b0b8f22dc90881738b16672f106db678e4f3/15_N12_AppPhone_2.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/7f24b40e1f970d432754ecd7c4fd0c91fc717417416e4af11afdffd8f65e9f09/LowerThird_GridSystem.jpg" data-mid="80339234" border="0" src="https://freight.cargo.site/w/1000/i/7f24b40e1f970d432754ecd7c4fd0c91fc717417416e4af11afdffd8f65e9f09/LowerThird_GridSystem.jpg" /> The next and biggest task at hand was to re-design the hero infobar and all corresponding LIVE graphics that deliver the networks must current and breaking news and information. The new infobar was carefully crafted and set up to be pixel perfect. The updated design was a structured grid system, so that the heights of different elements would all align. The size of the elements was drastially reduced so that elements were not taking over so much of the screen or intruding on the anchors. <img width="960" height="100" width_o="960" height_o="100" data-src="https://freight.cargo.site/t/original/i/83a2f6f2390b44c1b9478b9ed54bcdc3c743fb7923ac07437598f109587af919/TF_N12_Weather_3Day.gif" data-mid="80332558" border="0" src="https://freight.cargo.site/w/960/i/83a2f6f2390b44c1b9478b9ed54bcdc3c743fb7923ac07437598f109587af919/TF_N12_Weather_3Day.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/eac568786cedb2afecb94c7f8103afa1cf40dee3f2e8f9f282c0e9b95bc84855/TF_InfoDesign_SystemMerger_0827.jpg" data-mid="80339606" border="0" src="https://freight.cargo.site/w/1000/i/eac568786cedb2afecb94c7f8103afa1cf40dee3f2e8f9f282c0e9b95bc84855/TF_InfoDesign_SystemMerger_0827.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/488aad32112b44ca1c006a6929c3cece8826888593ecc5737ca6605328c02fb2/01_TF_N12_Endpages_Graphic_Ceramic_D_002.jpg" data-mid="80330546" border="0" src="https://freight.cargo.site/w/1000/i/488aad32112b44ca1c006a6929c3cece8826888593ecc5737ca6605328c02fb2/01_TF_N12_Endpages_Graphic_Ceramic_D_002.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db9fddff4881fc3272bd7e1ce86270fff7c64c1c970e5a9b9bffe85e839d30ea/22_N12_Bumpers_85Q.jpg" data-mid="80330293" border="0" src="https://freight.cargo.site/w/1000/i/db9fddff4881fc3272bd7e1ce86270fff7c64c1c970e5a9b9bffe85e839d30ea/22_N12_Bumpers_85Q.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/bca7b46196979b14d92781a04e0f9d651d858920224d582993f2ca8340d42652/12_N12_Weather_65Q.jpg" data-mid="80330354" border="0" src="https://freight.cargo.site/w/1000/i/bca7b46196979b14d92781a04e0f9d651d858920224d582993f2ca8340d42652/12_N12_Weather_65Q.jpg" /> The Weather was another large component of the brand refresh. In similar fashion to the infobar, we crafted a structured layout for the 3,5 and 7-Day forecasts. Additionally, we re-did all of the weather forecast icons. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/060cc6fb430ea235053a42b1a084061ce3a32b78be18789ffa5a5bfb22cf227c/TF_InfoDesign_Weather_Forecast_SystemD_5Day_Sponsor_Medium.jpg" data-mid="80339272" border="0" src="https://freight.cargo.site/w/1000/i/060cc6fb430ea235053a42b1a084061ce3a32b78be18789ffa5a5bfb22cf227c/TF_InfoDesign_Weather_Forecast_SystemD_5Day_Sponsor_Medium.jpg" /> One hundred plus icons were designed in an outlined look that has a cleaner, simpler look. Re-interpreting the elements was a unique challenge. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/367c67dc1ba806343c17b9e12568d6da6b0df3e87ef5474329b2e50dc9ce5ec6/52_N12_WeatherIconsOverivew_100Q.jpg" data-mid="80330359" border="0" src="https://freight.cargo.site/w/1000/i/367c67dc1ba806343c17b9e12568d6da6b0df3e87ef5474329b2e50dc9ce5ec6/52_N12_WeatherIconsOverivew_100Q.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/4ed32ad17c6289c48c6113560e79b89c49385b87c92986b11125b30e188b3598/02_TF_N12_HeadlineBump_C1_BreakingNews_B.jpg" data-mid="80331205" border="0" src="https://freight.cargo.site/w/1000/i/4ed32ad17c6289c48c6113560e79b89c49385b87c92986b11125b30e188b3598/02_TF_N12_HeadlineBump_C1_BreakingNews_B.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/174fb13484456e4e97eb32e4ff52462c23a3d6b61f938c083d34c449330c3500/21_N12_Bumpers_70Q.jpg" data-mid="80330310" border="0" src="https://freight.cargo.site/w/1000/i/174fb13484456e4e97eb32e4ff52462c23a3d6b61f938c083d34c449330c3500/21_N12_Bumpers_70Q.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/2a379b4bef75c27c927d9276165884314eaae9707f7259c8a1c091f0025d7a37/09_TF_N12_HeadlineBump_C3_WeatherUpdate_C.jpg" data-mid="80331412" border="0" src="https://freight.cargo.site/w/1000/i/2a379b4bef75c27c927d9276165884314eaae9707f7259c8a1c091f0025d7a37/09_TF_N12_HeadlineBump_C3_WeatherUpdate_C.jpg" /> COO + PRINCIPAL : Scott Matz&nbsp; &nbsp; CREATIVE DIRECTION, CONCEPT + DESIGN : Alexis Ames DESIGNER : Jase Kim ICONS : Christian Palma ANIMATION : Ken Krueger, Jim Forster PRODUCER : Javier GonzalesCreated at Thornberg and Forester &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img width="1920" height="746" width_o="1920" height_o="746" data-src="https://freight.cargo.site/t/original/i/f4dad00b66494c7706330991306425a87c786e69154078fc330072877a4befd0/N12_Crop.jpg" data-mid="80334848" border="0" src="https://freight.cargo.site/w/1000/i/f4dad00b66494c7706330991306425a87c786e69154078fc330072877a4befd0/N12_Crop.jpg" />&nbsp; &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/cb3ef50054aeee32b9b4190235264cf65f0b842c14360b6e7519f3e4b36e7211/25_N12_Endpage_70Q.jpg" data-mid="80335239" border="0" src="https://freight.cargo.site/w/1000/i/cb3ef50054aeee32b9b4190235264cf65f0b842c14360b6e7519f3e4b36e7211/25_N12_Endpage_70Q.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b5881418b0915518851f5d0f1ee9e149b05e6eecfcf9b89b12ac40f8ce26c540/18_N12_Bumpers_75Q.jpg" data-mid="80335197" border="0" src="https://freight.cargo.site/w/1000/i/b5881418b0915518851f5d0f1ee9e149b05e6eecfcf9b89b12ac40f8ce26c540/18_N12_Bumpers_75Q.jpg" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img width="1920" height="746" width_o="1920" height_o="746" data-src="//freight.cargo.site/t/original/i/31bf1553f45853c02502852bd905055c827719b1804754664bf4298f2040d67e/N12_Crop.jpg" data-mid="80334633" border="0" style="width: 1609.73px; height: 625.447px; display: none;"> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;&nbsp; <img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/690960d605568ae08233dd5d36858a50bae6fd43fc8fae9c3462b09d1089daff/Endpage_Brooklyn_04.gif" data-mid="80336171" border="0" src="https://freight.cargo.site/w/960/i/690960d605568ae08233dd5d36858a50bae6fd43fc8fae9c3462b09d1089daff/Endpage_Brooklyn_04.gif" /> &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5cbe7d24c70963951628ba4e0b5897d10ec4eeacb568da464a3c3cf97d851d25/45_N12_Social_85Q.jpg" data-mid="80336852" border="0" src="https://freight.cargo.site/w/1000/i/5cbe7d24c70963951628ba4e0b5897d10ec4eeacb568da464a3c3cf97d851d25/45_N12_Social_85Q.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9859d5eae27fbfdb21b6eb3b1809bbbd152f17d70e93618a6c577605ba4f7b57/04_N12_BcardsOverivew_85Q.jpg" data-mid="80333164" border="0" src="https://freight.cargo.site/w/1000/i/9859d5eae27fbfdb21b6eb3b1809bbbd152f17d70e93618a6c577605ba4f7b57/04_N12_BcardsOverivew_85Q.jpg" />